An oasis of calm in the urban chaos, often seen only as a historical site but offering much more. With its mile-long walkway adorned with green spaces and the popular Victoria Park, it invites exploration throughout the day. The array of pubs, clubs, and eateries along the upper walk makes it a great spot for nights out with friends. This brand strategy focuses on showcasing New Walk to young people aged 20-30, highlighting its unique attractions while evoking feelings of inspiration, relaxation, and escapism.